The audience sees every trick
Fake urgency, gated basics, invented statistics and 'book a demo' on every scroll all cost you credibility with this crowd.
Martech + sales tech
Websites for people who judge websites for a living.
Judged on: does your own funnel prove your product works?
Your buyers run campaigns, audit funnels and write copy all day. A vague hero and a gated ebook tell them exactly how good your product is. We build sites that earn respect from the most cynical audience you can sell to.
Who's reading your website
CMO or VP marketing
Pipeline impact and a story for the board
Marketing ops
Data model, attribution and integrations
Sales leader
Rep adoption and faster cycles
RevOps
Clean handoffs to the CRM and no duplicate records
The problem
Why martech websites are hard
The category is crowded and loud
Hundreds of tools promise more pipeline. Nobody believes the promise without a mechanism behind it.
Everything depends on the stack
Buyers care less about features than whether it fits their CRM, their data and their process.
Your own funnel is the demo
If your site is slow, badly tracked or awkward to convert on, buyers assume the product is too.
Say this, not that
Claims a marketer will not believe
Your buyers write this copy for a living. Swap the promise for the mechanism and the same page starts converting the hardest audience there is.
Drive more pipeline with AI
Scores inbound leads on fit using your closed-won data, then routes them in Salesforce
10x your team's productivity
Replaces the weekly campaign report your ops person builds by hand every Monday
Trusted by leading brands
Six named logos, two case studies with pipeline numbers and a G2 link
Download our free ebook
Use the benchmark tool. No form, your numbers against 400 B2B sites
The fix
What your website has to do
Martech + sales tech example pageHomepage or key page mockup, 1000×1200
Show the mechanism, not the promise
Explain how the result happens. 'More pipeline' is a claim, a visible workflow is evidence.
Ungate the useful things
Templates, benchmarks and teardowns work harder unlocked. Your buyers will not fill a form to see a screenshot.
Lead with the integration
Say which CRM and stack you fit into in the first screen, because that decides half of your fit questions.
Make your own site the proof
Fast, clean, measurable, and easy to act on from any page. This is the one category where the site is a product demo.
Proof
Trust signals buyers look for
Put these where buyers make decisions: near CTAs, on pricing and in the footer. Not buried on an About page.
- Named customer logos and quotes
- Case studies with pipeline or cost numbers
- Integration directory
- Public roadmap or changelog
- G2 or review site presence
- Data handling and consent policy
94%
of buying groups rank their preferred vendors before first contact with sales.
If your website doesn't make the shortlist, sales never gets a shot.
Where to start
Pages we'd build first
A typical starting sitemap for martech companies. We adjust it after the audit.
Homepage
Mechanism, integration, proof
Use case pages
By team and by job
Integrations
CRM first, then the rest
Pricing
Tiers, seats and what counts as usage
Case studies
Numbers marketers trust
Resources
Ungated templates and teardowns
Martech + sales tech FAQ
Questions we hear a lot
Something else? Email admin@baddesign.io. The founder replies.
Should we gate our content?
Gate things with real, specific value like benchmark reports or tools. Ungate anything a buyer needs to judge whether you're worth a call.
How much pricing should we show?
Enough that a buyer can rule you in or out. Marketers are used to ranges and know a 'contact us' wall usually means expensive.
Do review sites matter?
In this category, yes. Buyers cross-check you on G2 or Capterra, so make sure what they find matches what your site claims.
Let's fix your martech site.
Send your URL. We'll review it against what buyers in your industry look for, and send the top fixes free.