Notes on bad design.
What we see in audits every week, written up so you can fix it yourself. Conversion, UI laws, copy and trust for B2B SaaS websites.
Website Design for Funded Startups: The Investor-Ready Checklist
Startup website design for funded companies in India: the 10-point investor-ready checklist, what to fix first after a raise and one costly mistake.
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The 5-second test: why your SaaS homepage is losing demos
If a stranger can't say what you do, who it's for and what to click next within five seconds, the rest of your homepage barely matters.
SaaS UI/UX Design Audit: What Investors Notice Before You Do
Hiring a UI UX design agency India? Start with a SaaS UX audit: six checks investors and enterprise buyers notice first, and the costly gap to close.
WCAG Compliance for B2B Websites: The Accessibility Checklist
WCAG compliance for B2B websites in India: what the law asks, which version to target and a 12-point checklist mapped to WCAG 2.2 AA success criteria.
Website & Logo Design Cost in India: A Transparent Breakdown
Website design cost India explained: what ₹3,800 buys, what a funded B2B company pays for, the five cost drivers and how to read a quote line by line.
Brand Identity Design: What Has to Be True Before a Logo Gets Made
Brand identity design starts before the logo. Six checks that decide whether a B2B rebrand holds, what brand guidelines cover and one costly mistake.
The trust signals B2B buyers look for before they ever contact you
Most of your buying committee will never fill in your form. They shortlist you in silence, using whatever your site gives them. Here's what they're looking for.
Answer Engine Optimization for B2B Brands in India
Answer engine optimization for B2B brands in India: what AI answers cite, the seven fixes that make a site quotable, and how to measure it each month.
Website, web app or mobile app: which one do you actually need?
Three different builds, three different costs, and a lot of founders paying for the wrong one. A plain-English way to tell them apart before you brief anyone.
What a design audit actually looks like, not what agencies tell you
Most 'free audits' are a sales deck with your logo on it. Here's the six-phase version we run, what comes out of it, and how to tell a real audit from a pitch.
Hick's Law for B2B websites: fewer choices, more demos
Every extra link in your nav and every extra button in your hero makes the decision a little slower. Here's how to cut without losing anything important.
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What to put on a security page (and why buyers go looking for it)
For mid-market and enterprise deals, the security page is often read by the person who can quietly kill the deal. Here's what it needs.
Redesign or rewrite? How to tell what your website actually needs
Founders often ask for a redesign when the real problem is the words. Sometimes it's the other way round. Here's how to tell before you spend.
Why "AI-powered" stopped meaning anything on your homepage
When every competitor uses the same phrase, it stops being a differentiator and starts being noise. What to say instead.
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