Reps re-explain the basics on every call
Buyers arrive with no idea what you do, so discovery calls become product tours.
- Head of Sales
- VP Sales
- CRO
- RevOps lead
For sales leaders whose reps are embarrassed to send the website.
If your team sends a PDF instead of a link, the website isn't doing its job. We build a site that pre-sells: it qualifies buyers, answers the committee's questions and gives your reps assets they're proud to share.
Sound familiar?
What's probably bugging you
The shortlist is decided before you talk
Research shows buyers usually rank their preferred vendor before first contact. If the site doesn't make that list, sales never gets a shot.
No assets for the buying committee
Champions can't forward anything useful to finance, IT or legal, so deals stall internally.
Leads with no context
Forms capture a name and email, and nothing about what the buyer actually needs.
Why the website matters more than it used to
67%
of B2B buyers prefer a rep-free buying experience.
94%
of buying groups rank their preferred vendors before first contact with sales.
Working with us
How we work with sales + revenue leaders
We listen to your calls
Real objections and questions from your sales team shape what the site says.
Pages for every stakeholder
Security, pricing, comparisons and ROI, built for the people your champion has to convince.
Better lead capture
Forms and routing that give reps context before the first call.
Assets reps want to share
Case studies, one-pagers and decks that match the website and the brand.
Where we help
What we'd take off your plate
A typical plan
Your first 90 days
Every plan is adjusted after the roast. This is what it usually looks like.
- Weeks 1 to 2
01Quick wins
- Review five recent sales calls
- Fix the pages reps send most
- Upgrade the demo request form
- Weeks 3 to 6
02Arm the committee
- Security, pricing and comparison pages
- Two case studies from real wins
- Refreshed sales deck
- Months 2 to 3
03Tighten the loop
- One-pagers for each stakeholder
- Form and CRM routing improvements
- Monthly review with sales
For sales + revenue leaders
Questions you might have
Something else? Email admin@baddesign.io. The founder replies.
Does sales need to be involved?
A little. A kickoff interview and access to a few call recordings gives us more than weeks of guessing.
Can you build competitor comparison pages?
Yes, fair and factual ones. Buyers compare anyway. Better they read your honest version.
Will this help with inbound lead quality?
Clearer positioning and better forms usually mean fewer wrong-fit leads and more context on the right ones.
Let's make the website do its job.
Send your URL. You'll get the top problems and the one fix worth doing first, written for you, not for designers.