Logistics + supply chain
Logistics software websites that make complex operations look simple.
Judged on: will this fit the systems we already run?
Supply chain software touches warehouses, fleets, carriers and finance. Buyers are practical and busy. We help you show how your product fits into real operations and what it saves, without drowning them in jargon.
Who's reading your website
Operations head
Fewer delays, errors and manual work
Finance
Cost per shipment, working capital and ROI
IT
ERP, WMS and carrier integrations
Floor or fleet teams
Something that works on a phone in a warehouse
The problem
Why logistics websites are hard
- 01
Jargon soup
TMS, WMS, 3PL, last-mile, reverse logistics. Insiders know the terms, but every vendor uses them the same way.
- 02
Hard to visualise
Operations software is abstract until you see a shipment move through it.
- 03
Integration anxiety
Buyers already run ERPs and carrier systems. 'Will it connect?' is often the first real question.
- 04
ROI has to be concrete
Operations and finance buyers want numbers: time, cost, error rates. Vague 'efficiency' doesn't move them.
One order, end to end
Follow a single shipment
Operations buyers do not want a map of every feature. Take one order or one return and walk it through, so they can picture their own volume moving through it.
- 01
Order lands
From the marketplace, ERP or WMS they actually use
- 02
Decisions
Routing, carrier choice, exceptions. Show the rules, not the magic
- 03
Visibility
What the ops team sees, and what the customer gets told
- 04
Settlement
Proof of delivery, billing, cost per shipment reported back
The fix
What your website has to do
Show the flow
Visualise a shipment, order or return moving through your product from start to finish.
Put integrations front and centre
A clear, searchable integrations page with the ERPs, carriers and marketplaces you support.
Quantify the outcome
Case studies with real before-and-after numbers, and an ROI calculator if your model supports it.
Design for the field
Show mobile and on-the-floor use, because that's where adoption is won or lost.
Proof
Trust signals buyers look for
Put these where buyers make decisions: near CTAs, on pricing and in the footer. Not buried on an About page.
- Integration partners
- Case studies with operational numbers
- Customer logos by segment
- Uptime or SLA commitments
- Implementation timeline
- Support coverage and hours
94%
of buying groups rank their preferred vendors before first contact with sales.
If your website doesn't make the shortlist, sales never gets a shot.
Where to start
Pages we'd build first
A typical starting sitemap for logistics companies. We adjust it after the audit.
Homepage
Operational outcome, flow visual
Solutions by operation
Warehousing, fleet, returns
Integrations
ERPs, carriers, marketplaces
Case studies
Numbers from similar operators
ROI calculator
For the finance approver
Implementation
How go-live works
How we help
The services that fit
Logistics + supply chain FAQ
Questions we hear a lot
Something else? Email admin@baddesign.io. The founder replies.
Should we avoid industry jargon?
Use the terms your buyers search for, but explain what you do with them in plain language. Jargon in navigation is fine, jargon in headlines usually isn't.
Is an ROI calculator worth building?
If your value is measurable in time or cost and you have real benchmarks to base it on, yes. If the numbers would be guesses, a case study is more honest.
How do we show a product with lots of moving parts?
Pick one journey, like a single order or return, and show it end to end. It's easier to follow than a map of every feature.
Let's fix your logistics site.
Send your URL. We'll review it against what buyers in your industry look for, and send the top fixes free.