Industries
Every category has its own bad design.
Fintech buyers want trust. Engineers want code. Legal buyers want to know what happens to client data. Twelve categories, twelve different reasons websites lose deals, and a page for each.
01
Technical buyers
Engineers and data teams who evaluate you like a tool, not a brochure.
02
Regulated buyers
Committees where compliance, risk and legal can quietly end the deal.
03
Operational buyers
People who need the team to actually use it on a Monday morning.
Not on the list? Still ask.
If you sell software to businesses, the same principles apply. Send your URL and we'll take a look.