Brand + graphics

Look like the company you're becoming.

Identity, pitch decks and creative that make you look funded, focused and a little bit different. Not another gradient blob and a sans-serif wordmark.

A system, not a logo

Everything works together

A logo on its own doesn't make a brand. We design the type, colour, layout and rules that make every deck, post and page look like it came from the same company.

Typography

Colour

  • Primary60% · backgrounds
  • Ink30% · type and structure
  • Accent10% · the one thing to click

What we make

From logo to launch

Buyers, hires and investors take you seriously from the first glance.

  • Logo + identity

    Wordmark, marks, colour and type system

  • Pitch + sales decks

    Investor and sales decks that tell one clear story

  • Social templates

    Reusable LinkedIn and Instagram layouts

  • Ad creative

    Static and motion ads built to test

  • Illustration

    Hero art and spot illustrations in your style

  • Brand guidelines

    Visual rules plus a Say / Don't Say list for tone

Sounds like you?

Time for a brand if…

  • Your logo was made in a hurry and it shows
  • You're raising soon and the deck looks like a template
  • Your social and ads don't look like they're from the same company
  • You blend in with every other startup in your category
  1. 01Discovery
  2. 02Direction
  3. 03Design
  4. 04System
  5. 05Rollout

Brand FAQ

Questions about brand

Something else? Email admin@baddesign.io. The founder replies.

Do you do full rebrands or refreshes?

Both. If the name and logo still work, a refresh of type, colour and templates is often all you need. We'll tell you honestly which one you need.

How many logo concepts do we see?

Two or three distinct directions, each shown in real use: on the site, on a deck, on social. Not twenty options in a grid.

Can you make our pitch deck?

Yes. We'll help shape the story as well as the slides, then build it as editable templates your team can update.

Will we get source files?

Yes. Vector logos, Figma files, templates and the guidelines, all yours.

Stop blending in.

Tell us where you're headed. We'll show you what your brand needs to look like to get there.