Homepage headline
BeforeEmpowering next-gen enterprises with AI-driven innovation.
AfterClose your books in 2 days, not 12.
Says what you do and what changes. A stranger gets it in five seconds.
Content + copy
Words that sell without sounding like a robot.
Website copy, case studies and content that tells a stranger what you do, who it's for and why now, in under five seconds. No 'synergy'. No 'empowering the future'.
Draft 3 · homepage.docx
We are a leading provider of innovative, cutting-edge solutionsPayroll software for businesses of all sizes 50 to 500 person teams.
The red pen
How we edit
Most website copy isn't wrong. It's vague. Here's the kind of change we make on almost every project.
Primary CTA
BeforeSubmit
AfterBook a 20-minute demo
Tells people exactly what happens next, and how long it takes.
Feature section
BeforeOur robust, scalable platform leverages best-in-class integrations.
AfterConnects to Xero, Tally and your bank in about ten minutes.
Specific tools and a real time estimate beat three adjectives. (Example copy, not a real claim.)
Contents
What we write
Buyers understand you faster, and sales stops re-explaining the basics.
- 01
Messaging framework
Headlines, value props and proof points your team can reuse
- 02
Website copy
Homepage, product, pricing and landing pages
- 03
Case studies
Customer stories with the numbers buyers want
- 04
Blog + thought leadership
Articles written for your ICP, not for word count
- 05
Email sequences
Nurture flows for visitors who aren't ready yet
- 06
UX microcopy
Buttons, errors and empty states that guide people
Voice rules
Say this, not that
Every project ends with a short voice guide like this, so your team keeps writing the same way after we leave.
| Say | Don't say |
|---|---|
| Close your books in 2 days | |
| Book a demo | |
| For finance teams at 50 to 500 person companies | |
| Connects to Xero and Tally | |
| Here's what we don't do |
Sounds like you?
Your copy needs help if…
- Your headline could describe any company in your category
- Sales explains the product better on calls than the website does
- You have no case studies, or they read like press releases
- Your blog exists, technically
How it runs
- 1Interviews
- 2Messaging
- 3Drafts
- 4Edits
- 5Publish
We start by listening: to you, your sales calls and a couple of customers. Most of the best lines on a website were first said out loud by someone who isn't in marketing.
Will it sound like us?
That's the job. We interview your team and customers, read your sales calls and write in your voice. You'll get a short voice guide so it stays consistent.
Do you use AI to write?
For research and first-pass structure, sometimes. Every line that ships is written and edited by a human who understands your buyer.
Can you write technical content?
Yes. We interview your engineers or product team and turn it into something a buyer can follow without dumbing it down.
How much of our site will you rewrite?
Only what's holding you back. We'd rather fix the homepage and pricing page properly than touch up forty pages badly.
Say it clearly.
Send your homepage. We'll rewrite the headline and CTA for free, so you can see the difference.