Hick's Law
More choices, slower decisions. We cut navigation and CTAs down to the few that matter.
Frame 01 · Hero · 1440
UI/UX design
Interfaces that make the next step obvious.
Websites, product UI and onboarding flows designed around one question: what does your buyer need to see to take the next step? Built on real UI laws and your ICP, not moodboards.
Built on UI laws
Design with reasons
Every layout decision we make can be explained. These are the laws we lean on most.
Fitts's Law
Big, close targets get clicked. Primary actions are sized and placed where hands and cursors already are.
Jakob's Law
Users expect your site to work like the others they use. We break conventions only on purpose.
Von Restorff effect
The one thing that looks different gets remembered. We save contrast for the action you want.
Miller's Law
People hold a handful of items in mind. We chunk features, pricing and forms into digestible groups.
Law of proximity
Things close together feel related. Spacing does half the explaining before anyone reads.
How it runs
Five frames to launch
Big changes happen in wireframes, where they're cheap. By high-fidelity, we're polishing, not starting over.
- 01 · AuditAudit artboardProcess screenshot, 800×600
Audit
Score what's there: flows, friction and clicks to conversion.
- 02 · FlowsFlows artboardProcess screenshot, 800×600
Flows
Map journeys and the sitemap to how buyers actually decide.
- 03 · WireframesWireframes artboardProcess screenshot, 800×600
Wireframes
Agree layout and hierarchy while changes are still cheap.
- 04 · UIUI artboardProcess screenshot, 800×600
UI
Every page and state designed in high fidelity.
- 05 · HandoffHandoff artboardProcess screenshot, 800×600
Handoff
Design system, prototype and dev-ready specs.
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What you get
UX audit
Scored review of flows, friction and clicks to conversion
User flows + IA
Sitemap and journeys mapped to how buyers actually decide
Wireframes
Layout and hierarchy agreed before any pixels get pretty
High-fidelity UI
Every page and state designed in Figma
Design system
Components, tokens and rules your team can reuse
Prototype + handoff
Clickable prototype and dev-ready specs
Sounds like you?
When to call us
- Visitors land, scroll, and leave without booking a demo
- Your product onboarding loses people before the 'aha' moment
- Every new page looks slightly different from the last one
- Your site was designed before you knew who your buyer was
Why it matters
More visitors reach the demo button, and fewer drop off on the way.
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Do you design product UI or just websites?
Both. Marketing sites, dashboards, onboarding flows and design systems. Often the same buyer sees both, so it helps when one team designs them.
Will we get the Figma files?
Always. You own everything: files, components, the design system. No hostage situations.
Can you work inside our existing design system?
Yes. We'll extend it rather than replace it, and tidy up what's inconsistent along the way.
How many revision rounds do we get?
We agree direction at the wireframe stage, which is where big changes are cheap. After that, revisions are about polish, not starting over.
Make the next step obvious.
Send your URL and we'll show you the three biggest UX leaks on your site, for free.